Polonius3: You'd think there are now enough native English speakers floating about to correct this, but no, this has been going on for years. This is just incompetence, laziness and lack of professionalism on the part of the advertising agency. If they can't pronounce it the correct way, they should look it up in a dictionary, if they haven't got a dictionary on the premises, they should hire a consultant, for example, John Cleese.
The adverts on Polish TV starring John Cleese were very good and intelligent and he was speaking ... English in them. These were directed at yuppies who were supposed to know English well. However, the yuppie responsible for the "Gilette Series" advert did not; she/he probably thought that everyone else in the world pronounces the word "series" the way he/she does, so he didn't even bother to consult a dictionary.
Polonius3: but they apparently thought English was somehow more upscale, trendy and snobbish Yes, they did. But it is a privilige of the yuppie class and age ... to think that they know better, and to feel ... snobbish!
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