POLAND . The Unofficial Guide	Unanswered \| Archives
POLAND . The Unofficial Guide	Poland Tips and Ideas	Witamy, Guest \| PF Members \| Gold Members

Polish Forums / Business, Economy /

Poland low on national brand chart

page 1 of 3: 1 2 3 Next »

posts: 67

♂

Nov 27, 10, 16:16 #1

Poland is down in the 80s on a list of country brands. Branding takes into account not only econ performance but also cultural heritage, tourist attractuions, scenery and other factors contirbuting to a nation's overall image. To promote a better image should Poland do more to ape the West or come up with something unique and original, or both?
Examples of things that improve a country's image include France's New Beaujolais (young wine) campaign as well as one-off things like the rescue of the Chilean miners.

Bratwurst BoyThreads: 11 Posts: 14,563 Joined: Apr 2, 07 ♂	Edited by: Bratwurst Boy Nov 27, 10, 16:33 #2
A link? Do you mean that one? http://nation-branding.info/2010/10/13/nation-brands-index-2010/

Bratwurst BoyThreads: 11 Posts: 14,563 Joined: Apr 2, 07 ♂	Nov 27, 10, 17:04 #3
That could be interesting: http://nation-branding.info/2010/11/03/mission-statements-of-countries / What should Polands "mission statement" be? I think that comes first before you could think about a good placement of your brand.

pgtxThreads: 49 Posts: 6,327 Joined: Feb 14, 09 MEMBER ♀	Nov 27, 10, 17:09 #4
so what's Polish brands? name it...

ShawnHThreads: 9 Posts: 3,056 Joined: Jul 2, 09 ♂	Nov 27, 10, 17:13 #5
pgtx: so what's Polish brands? name it... Wedel.

Bratwurst BoyThreads: 11 Posts: 14,563 Joined: Apr 2, 07 ♂	Nov 27, 10, 17:14 #6
National football teams and country brands http://nation-branding.info/2010/06/23/national-football-teams-and-cou ntry-brands/

ShortHairThugThreads: - Posts: 1,374 Joined: May 1, 09 ♂	Nov 27, 10, 17:23 #7
Bratwurst Boy: What should Polands "mission statement" be? Our mission statement is plain to see, tall enough to be seen from German border on a clear day and in stone. We don’t hold grudges and welcome Germans with open arms but as usual people misinterpreted the meaning once again.

Bratwurst BoyThreads: 11 Posts: 14,563 Joined: Apr 2, 07 ♂	Nov 27, 10, 17:44 #8
ShortHairThug: tall enough to be seen from German border on a clear day and in stone. I fear that won't be enough for an INTERNATIONAL nation branding! ;)

sobieskiThreads: 82 Posts: 1,141 Joined: Jun 1, 08 ♂	Nov 27, 10, 17:52 #9
As long as the PIS morons will haunt this country...what branding there could be? I think for them branding is an anathema whatsoever. Of course that idiot statue in Świebodzin could always thrown in.

ShortHairThugThreads: - Posts: 1,374 Joined: May 1, 09 ♂	Nov 27, 10, 20:25 #10
Bratwurst Boy: I fear that won't be enough for an INTERNATIONAL nation branding! ;) You have to admit, it's a hell of a mission statement though and that's what you asked about.

♂

Nov 27, 10, 20:38 #11

Don't think footie would be a Polish claim to fame. They're way down on the FIFA list. But the Świebodzin statue as a Guinness type thing could become an unusual European attraction. I hear many Germans are coming to have pictures taken with it...
To sme the natural resrouces such as Białowieża, the Biebrza wetlands and the rugged Bieszczady Mts could be an attraction. The dilemma is this: attract too many tourists and they will trample the naturalness away. And tacky commercial interests will soon contaminate the landscape with their booths, stalls, snackbars and souvenir shops.

♂

Edited by: zetigrek Nov 27, 10, 20:43 #12

Today on Ernst&Young Enterpreur of the Year ceremony the president of Orlen said that they had to change their brand name in Germany because German consumers don't trust Polish products. The same thing was with "Smyk" children clothes producer and chain stores... When passerbies were asked on streets of Germany if they know that store X (I don't remember the German name of smyk) is Polish company they were shocked... and suprised of good quality!

I wonder how many other such cases there are...

♂

Edited by: Bratwurst Boy Nov 27, 10, 20:48 #13

ShortHairThug:

You have to admit, it's a hell of a mission statement though and that's what you asked about.

Yes, that is true! :)

Polonius3:

The dilemma is this: attract too many tourists and they will trample the naturalness away. And tacky commercial interests will soon contaminate the landscape with their booths, stalls, snackbars and souvenir shops.

Make it a nature protection area...so "contamination" can be limited and snackbars only at a few
places.

Germany is building up a huge nature protection area in the whole north eastern area...step by step more and more territories are included. That's the right way I think to avoid the errors of the earlier years.

convexThreads: 46 Posts: 7,185 Joined: Nov 25, 09 ♂	Nov 27, 10, 20:49 #14
zetigrek: I wonder how many other such case there are... BP does business in Germany under the "Aral" brand.

zetigrekThreads: 59 Posts: 2,709 Joined: May 20, 10 ♂	Nov 27, 10, 20:51 #15
convex: BP does business in Germany under the "Aral" brand. Because they don't trust BP? I doubt.

convexThreads: 46 Posts: 7,185 Joined: Nov 25, 09 ♂	Edited by: convex Nov 27, 10, 20:53 #16
zetigrek: Because they don't trust BP? I doubt. Exxon is Esso... Those brands are trying to get as much of a "feel good" sensation from the consumers as possible. Their entire reason for being is to get money, nothing else. Path of least resistance... Do you think it's a question of trust? Chinese products are purchased without a second thought.

zetigrekThreads: 59 Posts: 2,709 Joined: May 20, 10 ♂	Nov 27, 10, 20:54 #17
convex: Do you think it's a question of trust? Chinese products are purchased without a second thought. That's what the president of that company has said.

♂

Edited by: Bratwurst Boy Nov 27, 10, 20:57 #18

zetigrek:

Because they don't trust BP? I doubt.

No!

http://en.wikipedia.org/wiki/Aral_AG

Aral is a brand of automobile fuels and gas stations, present in Germany and Luxembourg, but formerly used in most countries of Western and Central Europe.
The company behind the brand name, Aral AG (previously Veba Öl AG), is owned by BP, but was established in 1898 as Westdeutsche Benzol-Verkaufs-Vereinigung GmbH.
The Aral brand was introduced in 1924 and is a portmanteau of the German words "Aromaten" and "Aliphaten", alluding to the aromatic and aliphatic components found in gasoline, respectively.

They just kept a well introduced brand name...

convexThreads: 46 Posts: 7,185 Joined: Nov 25, 09 ♂	Nov 27, 10, 20:57 #19
In Poland, "Pingo Doce" is operated as "Biedronka". Same concept.

zetigrekThreads: 59 Posts: 2,709 Joined: May 20, 10 ♂	Nov 27, 10, 21:00 #20
convex: In Poland, "Pingo Doce" is operated as "Biedronka". Same concept. No. Biedronka was originally polish company but they were sold. And their owners are Jerónimo Martins.

Bratwurst BoyThreads: 11 Posts: 14,563 Joined: Apr 2, 07 ♂	Edited by: Bratwurst Boy Nov 27, 10, 21:00 #21
convex: Chinese products are purchased without a second thought. They don't cost much...cheap money hence not much thoughts. Expensive goods on the other hand are thought about much more before buying, names and images are most important!

zetigrekThreads: 59 Posts: 2,709 Joined: May 20, 10 ♂	Edited by: zetigrek Nov 27, 10, 21:05 #22
zetigrek: No. Biedronka was originally polish company but they were sold. ShawnH: Wedel. The same with Wedel. Wedel is not anymore Polish... but Japanese! ;D Btw do you know ptasie mleczko my dear foreigner fans of Poland? Guess who invented "the bird milk"

Bratwurst BoyThreads: 11 Posts: 14,563 Joined: Apr 2, 07 ♂	Edited by: Bratwurst Boy Nov 27, 10, 21:06 #23
zetigrek: The same with Wedel. Wedel is not anymore Polish... but Japanese! ;D Sounds german though... ;)

zetigrekThreads: 59 Posts: 2,709 Joined: May 20, 10 ♂	Nov 27, 10, 21:07 #24
Bratwurst Boy: Sounds german though... ;) Ok, the guy who establish Wedel company was of german origins...

convexThreads: 46 Posts: 7,185 Joined: Nov 25, 09 ♂	Nov 27, 10, 21:09 #25
Bratwurst Boy: Expensive goods on the other hand are thought about much more before buying, names and images are most important! But fuel? How many Germans can even name a Polish brand? I think Orlen would do well in Germany as "Orlen". If the stores were nice, no one cares. Looks like quality=perception of quality.

♂

Edited by: Bratwurst Boy Nov 27, 10, 21:11 #26

I googled the Smyk case!

http://smyk.com/en/about/spiele-max/

Also here it seems more to be a case of keeping a well known brand instead of forcing
an unknown brand name on the costumers!

...
In 2008 the SMYK Group acquired the leading German chain of 41 stores with children's products, Spiele Max. In this way the SMYK Group strengthened its position and became a key player on the German market Spiele Max has been present on the German market for over 25 years and has a very strong position on the market.
The brand has high recognition, and Spiele Max is a leader in a large number of brands and products such as toys, prams, furniture and other equipment for children.

Why are you people seeing always german anti-polishness behind every corner???

convex:

But fuel? How many Germans can even name a Polish brand?

As I showed, BP aquired Aral and kept an in Germany well known brand name (since 1924), the same with Spiele-Max instead of changing it to unknown "Smyk".

Why throwing away good value and a well known brand? It would had cost customers...A well established brand is pure money!

zetigrekThreads: 59 Posts: 2,709 Joined: May 20, 10 ♂	Nov 27, 10, 21:14 #27
Bratwurst Boy: Why are you people seeing always german anti-polishness behind every corner??? It was on Polish tv that example of Smyk and their costumers suprised that it's Polish brand. Maybe it was a manipulation of tv. Who am I to know that?

Bratwurst BoyThreads: 11 Posts: 14,563 Joined: Apr 2, 07 ♂	Nov 27, 10, 21:17 #28
zetigrek: It was on Polish tv that example of Smyk and their costumers suprised that it's Polish brand. Maybe it was a manipulation of tv. Who am I to know that? Is that anti-german reporting still the norm of the day? Interesting...

zetigrekThreads: 59 Posts: 2,709 Joined: May 20, 10 ♂	Edited by: zetigrek Nov 27, 10, 21:17 #29
Bratwurst Boy: Is that anti-german reporting still the norm of the day? Interesting... The tv programme was about business not about Germans :)

Bratwurst BoyThreads: 11 Posts: 14,563 Joined: Apr 2, 07 ♂	Nov 27, 10, 21:20 #30
zetigrek: The tv programme was about business not about Germans :) Business in Germany! With the usual barbs against the "mean, anti-polish Germans", huh? You sure thrive on it...

page 1 of 3: 1 2 3 Next »

Home / Business, Economy /

Unanswered [this forum] | Similar

Similar discussions:

Polish Q3 GDP growth surprises on upside

How to start an accounting business in Poland? (US citizen)

Random: Polish victory in Historical fencing tournament

Only registered and logged-in users may post here. Please log in or register.

31 [Guests - 25 / Members - 6] users on live forums now

Home \| Unanswered \| Archives \| Random \| Statistics	Time in Poland: 07:42 / May 26
About Us \| Contact Us \| Rules, Privacy \| Poland Advertising	© 2005-12 PolishForums.com