I'M LOVING IT (is that English?)

Anyone know where the McDonald's slogan I'M LOVING IT comes from? Is it some kind of youth slang or black-ghetto jargon? In standard English the verbs like and love do not have the -ing form.
In Europe McDonald's paper sacks translate this as C'est tout ce que j'aime, ich liebe es and (Polish transcription of the Cyrillic) Wot czto ja lublju. If there were a Polis version it would probably run: Oto co lubię. In other words: That's what I like.

Horrible racial remark and you should be ashamed of yourself for using it !


:(

I hope the moderator will delete your disgusting remark !

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The word has been removed.

We will some happy day flatten all macdonalds buildings - terrible corporate morale - terrible food - terrible workconditions - do not buy there!

Totally agree.

Anyone who uses the English language has the capability to mangle it beyond reasonable limits.


Nasty food from a company that is too powerful. Some of the buildings they use aren't bad though.

Yup. Haven't heard that word used for a very long time



Agreed. But from a marketing perspective it's a job well done

I'm hating it.

We're talking about it

I'm not fully understanding why so many changes in the English language are being blamed on certain ethnic groups.


They're big, bad and ugly enough not to need me congratulating them.

English is a living evolving language. Always has been, always will be. Much of the language's progression is a result of 'ethnic' influence. But why there should be 'blame' for this I dont quite understand.

"I'm loving it" is a bit unusual, but for me as a native Brit it doesn't seem particularly wrong, it just seems to be that the speaker is emphasising the moment of "right now" rather than talking about something in general.

Why they need to use the present continuous is another question - it does seem odd indeed. But maybe it's done for marketing reasons...? I presume this slogan was thought up in the US/UK otherwise I would have thought it just a mis-translation...

My question was one of a purely socio-linguistic nature. Essentially I was asking whether this slogan was concocted in some corporate boardroom as a marketing ploy unconnected with real language or whether it reflected some existing argot such as the nonstandard English used by foreigners. There was no intention of insulting or 'blaming' anyone for it.

Vikings - words such of "both", "window", "berserk".
Norman - loads of Old French words and influence on grammar, possibly one of the main reasons we have such a reduced case system.
Latin and Greek - everyone has borrowed something from Latin, Greek or Greek via Latin
Dutch - had an influence for a while
French - everyone borrowed from early modern French, especially English
Indian languages - we've pinched a few of their words
Caribbean English - more influence
American English - this is unavoidable
All the others I didn't mention (there are many).

They all add to the richness and diversity of the language. Not being so stuck on linguistic "purity" as in some languages, we adapt to these changes. It's just that some things grate on the ears.

But how do we borrow these new things in the langauge. Some are fed to us by advertisers, others we just pick up from music, films, or just being modern cosmopolitan people.

It is not unusual to hear people from India using the continuous when the simple might be more appropriate, such as 'I am loving it'



Yup. From immigrants. I am sure the English language will absorb more words of Polish origin in the not too distant future

I offer: Loving as an adjective, not verb.

That could give "I am loving", but then it wouldn't be able to take an object, i.e. "it"...

Yes. I was just adding something to the pot.

If 'it' were a noun, which it isn't, it would work.

The anwser to the original question is that incorrect use of loving has now become acceptable in English usage. Still can't find examples in a dictionary though. But there are plenty examples on the internet.

Don't you really like it? Don't you think it's wicked?

And what role do you think the McD slogan played in this?

It's just a fad... give it a few years and "i'm loving it" will sound really dated.

Da Kidz will be coming out with something else...

innit

Following, in many respects, but in some areas with different standards or varieties of English, maybe leading.

The most important things for me are:
1. I still won't touch McDonalds, and
2. I will only use this particular kind of English to parody it. This will be lost on most people.

I don't know how long they have used the slogan, but I've used 'loving it' for years. Or at least known about it for years.

LOL. Indeed ;)



launched in Munich, Germany on September 2, 2003, under the German title ich liebe es according to our favourite fountain of knowledge

http://en.wikipedia.org/wiki/I'm_lovin'_it

Its pointed out elsewhere that its also an anogram for "ailing vomit."

http://www.thebestpageintheuniverse.net/c.cgi?u=lovin_it

I like the graph.

Is this a serious question? We use the word love to describe action, not just a thing or feeling. You can be feeling "love" as a form of joy toward something that you're experiencing at the moment.

If you're eating a McDonald's Big Mac and you like it a lot, you are "loving it" at that moment. The "ing" makes the feeling present in the same way that "hurt" can become "hurting" when you're feeling it at the moment.

A gramatical perspective:

'normally' This word in the sentence provides provision for those who get it wrong. Or need artistic licence.

That's interesting. How would you say "I am loving this experience right now." Do you use the word "love" that way, I mean to describe a present feeling?

Gosh, I'm really enjoying this experience right now

Shewolf,

Modern convention allows you to do it. The grammar book doesn't.

I've used 'loving' in different situations too.