I'M LOVING IT (is that English?)

Ah. Interesting. We've distorted the word love then. :)

Yes. It seems to have become a synonym for enjoy / enjoying

Yep. That's what this thread boils down to - it isn't particularly "normal" English, but depending on the context could be correct. That's what's causing the confusion/debate - we don't know what the context of this slogan is supposed to be.

As shewolf has said, these terms can be used when there is a specific reference to now. "I am seeing it" isn't normal, but "I don't believe what I'm seeing" is fine.

I does and it has. The word has been cheapened IMO.

Whatever grammar books may or may not say, I think that is a very good explanation of how the phrase sounds and what it implies in today's vernacular(at least in America).

Of course it sounds a little out of the ordinary, but isn't that the point when coming up with an advertising slogan? You want something to make your slogan stand out.

As far as I am aware, the structure of the sentence is qite correct.

acording to prescriptive grammar ( tells us how we should use the language) love is a stative verb (not dynamic) , so it should not have a progressive form such as "loving", therefore it sounds unusual. However, it appears that what the presecriptive grammar dictates and what it actually happens with the language in reality is a different story all together.

It's been already 24 years and a lot of people are "still loving" it ;)





VaFunkoolo seems to have answered the question. The issue may be not only about the present continuous tense, but also the semantics. Who on earth really loves (or is loving) their burger? I realize that meanings of words change over time, but I still find it hard to accept that we can have the same feeling towards a piece of ground "beef" placed in a bun in the company of tomatoes, lettuce and ketchup, as we do towards a person.

This (in my view) ridiculous use of the word love may have resulted from significant disuse of the word "like" as a verb. AT this time kids are, like, loving to, like, use "I'm loving" cuz it's, like, cool and stuff.

`re posts one and two.

`thank you for dealing with it so quickly, it's appreciated. However, please could you delete my post <post number two> as the word appears in the post and I really would like any reference to that word to be removed.

Many thanks Mr or Mrs or Ms Mod. <g>

:))

That will be a lifelong effort, buddy.
Where shall we start?

I'm glad I'm not the only one who sees it that way (don't watch if you're easilly offended by reality):

Interesting !!!!

Firstly, I am not your buddy !


Secondly, please read my post in the context it refers too.

The word used in post one by another poster, is racist and is seen as such especially in the UK. It may not offend you but of course, you are white so it doesn't matter much to you does it !

The Moderator, quite rightly in my opinion, removed the word in post one BUT I had quoted it in post two and felt that it should also be removed. Maybe my choice of words in post 39 wasn't to your highly acclaimed grammatical excellence. But hey, we aren't all geniuses in language. We try our best :))

Anyway, it's all about caring about other people no matter what colour or creed they are and why should someone use such a racial word on this forum.

I don't wish to enter into a discussion on this matter thanks. The message was to the Moderators.

:)