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Poland could gain zł.4 bln on return visits after Euro 2012
17th May 2012
During a period of just three weeks, soccer fans and tourists who come to Poland for the Euro 2012 soccer championships will spend an estimated zł.700 million, said Andrzej Bogucki, member of the board at PL.2012, during a presentation at the European Economic Congress in Katowice.
Up until now, around 1.5 million tickets have been sold for all the games, but PL.2012, which is organizing the tournament in Poland, expects that another one million fans without tickets will visit Poland, wyborcza.biz reported.
Mr Bogucki also added that he is counting heavily on the so-called “Barcelona effect,” meaning that soccer fans will return to the country after the championships as tourists. That would bring in an additional zł.4 billion, he estimated.
The tournament, which is co-hosted by Ukraine and Poland, will start on June 8. http://www.wbj.pl/article-59137-poland-could-gain-zl4-bln-on-return-vi sits-after-euro-2012.html?typ=pam
I suspect the affect on Krakow will be quite dramatic as three countries TV stations will be broadcasting daily from the city. In effect it will be a very long, intense publicity show for the city.
“Barcelona effect,” http://olympicstudies.uab.es/pdf/wp084_eng.pdf
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